This is the result of an extensive study on the users of dating apps like Tinder, OKCupid, Zoosk and others. We were studying how people use the apps, how they present themselves, and whether or not they feel successful. We conducted this study over the course of a month to gain design insights and directions. Dating App Study. Design Technology. Snapchat presentation Alexandra Barnes Social Network Service comsats institute of science and technology 1. Instagram powerpoint group Nurulhamizah Mohin 2. More Related Content What's hot. Snapchat Bianca Baker 2. Tinder kennedychoi Facebook,Twitter and Linkedin. Hinge Project Eugenia Kim 5. What's hot Viewers also liked.
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How do they make their decisions? We ran into a few recruiting problems in the beginning leaving us with little or no time to do a traditional Diary study of app users. We adjusted by contacting users through the dating apps and conducting interviews with over 11 individuals. We then conducted 7 in person interviews and 5 contextual inquiries from the interviews. Full descriptions of our work can be found on subsequent pages. Looking For Love in all the wrong places - Kudzai Chinyadza, Andy Hunsucker, Anusha Radhakrishnan, Yu Xu 4 Fieldwork Summary We wanted to look at how people use the dating applications, what their goals are, the reasons and the context behind their usage. We conducted secondary research by looking up news articles and papers that would give as an idea of dating applications available and what are their general opinions on the usage of such apps. We conducted the field work for a period of 2 weeks. Online surveys were posted on various portals to get a general idea of demographics, the frequently used apps, etc. We also printed out flyers with the link to the survey. It was also used as a way to recruit participants for the interviews and contextual inquiry. To get a first- hand experience, we as researchers used the dating applications in order to understand the nature of each application.
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We also recruited by word of mouth, friends of friends, and by posting ads on different portals such as IU Classifieds, Craigslist, and requesting the users of dating apps to participate. When people responded to the ads, they were given time slots to choose from to participate. The [1] A subject during their interview. Looking For Love in all the wrong places - Kudzai Chinyadza, Andy Hunsucker, Anusha Radhakrishnan, Yu Xu 5 Fieldwork Summary strategy for interviewing involved verbal consent from the participant, after which the interview was video recorded. The interviews were semi structured, with a set of questions, and based on the responses, more questions were asked to gather related data. Some respondents were compensated with a 5 dollar gift card. Typically each session lasted from 20 to 30 minutes. Interviews were also conducted in the text form, through the dating applications itself. On apps such as Tinder and OkCupid, we identified ourselves as researchers and explained the nature of the research. While we approached some users to get consent, many volunteered to participate. The interviews were again semi- structured, which lead to a lot of open and candid conversation. While some responses were immediate, some chatted with us over time, which lead to interviews which extended over hours. This worked similarly to a diary study, since the user was disconnected from the researcher, [3] A subject shows us their phone during a contextual inquiry [4] A subject reveals deeply personal information during our interview over text. The Digital Artifact Diagramming method involved the researchers creating a profile each on various dating apps to gain access to a plethora of profiles. We took around screenshots of profiles, both male and female, with varying age, as a method of digital artifact collection. Affinity Diagramming seemed like the appropriate method to organize and analyse the huge amount of data. The screenshots were printed out and cut into pieces that would resemble the size of a phone, and we sorted them based on gender and age first, followed by trends that emerged from the profiles. As a part of our research, we also interviewed an expert, who works at Zoosk. Fieldwork Summary [5] A subject reveals problems meeting women of her orientation over chat.Looking For Love in all the wrong places - Kudzai Chinyadza, Andy Hunsucker, Anusha Radhakrishnan, Yu Xu 7 Digital Artifact Diagramming While trying to come up with a new method, we realised we had screenshots of plenty of user profiles on different platforms dating applications. This was originally done as a part of digital artifact collection. But to analyze each and every one of the screenshots, seemed to be a herculean task. Inspired by the Affinity Diagramming method, which traditionally uses Sticky notes, we decided to use the screenshots instead. Several screen shots were printed on a single sheet and cut into individual pieces. It was important for each screen shot to have an individual thought. After segregating the screenshots into two groups - male and female, they were sorted by age. We also noticed the high number of selfies in both men and women and the difference between group photos of men and group photos with women. The categories that emerged helped in gaining insights which lead to possible design directions. Researchers perform a Digital Artifact Diagram with screen shots from Tinder 8. One thing we learned was how unsuccessful our subjects felt about their use of the applications. People often have specific goals when beginning to use a dating app, but after several months, frequently lose interest. This can happen because of a lack of connection, a series of bad dates, or being objectified within the app itself. We also learned that a lot of users will use multiple dating apps. Tinder and OKCupid being the most popular among the users we interviewed. Most users we studied will only use one at a time, but we found that almost all of them have at least tried more than one.
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Our users were fairly evenly split on whether that was helpful, or made the app feel more superficial. One thing that was fairly universal among our users was that no one feels successful at starting conversations on dating apps. Common strategies included reading the other users profile to try to come up with something to say that would spark a conversation, or simply saying hello. Many female users refused to send the first message. Sometimes this was because they subscribed to common gender roles, or often because they simply had too many responses to their profile. Regardless, one of the main problems for users of dating sites is starting conversations. This is interesting because beginning the conversation is the key to creating the intimacy that these users are looking for. We found very clearly that these users are rarely finding intimacy through dating apps. We heard stories of people who have managed to build a long- term relationship that began on a dating app, but we were unable to find anyone in that situation to interview. Haha I think meeting people through friends is best. Telling a friend where they are going, making sure their cell phone is charged, not giving too much personal info until they know the person better, meeting in a public place. During our research, we asked people if they had met anyone in person after meeting them on a dating app. We found that almost everyone had met people in person. Interestingly, when asked about their precautions, almost everyone gave the exact same response, with very little variation. This speaks to the fear of dishonesty inherent with a dating app. Apps offer almost no proof that the person they have connected with is who they claim to be. I also make sure somebody knows where I am and I park safely.Looking For Love in all the wrong places - Kudzai Chinyadza, Andy Hunsucker, Anusha Radhakrishnan, Yu Xu 12 Insights Starting conversations on dating apps is very difficult, and it is incredibly important for men to stand out with their messages As discussed above, almost every user had issues starting a conversation. Men have a more of an issue here, because most of the women we interviewed refuse to start a conversation on a dating app. Rather, they wait for the man to begin the conversation. The reason for this is twofold. First, in traditional gender roles men are expected to initiate contact with a woman. Second, women often receive more messages than men do. One of our female subjects had over unread messages. Looking For Love in all the wrong places - Kudzai Chinyadza, Andy Hunsucker, Anusha Radhakrishnan, Yu Xu 13 Insights Many people use dating apps as a way to waste time, rather than looking for someone to meet or date We asked many of our subjects what made them use a dating app at a particular time, and many responded that it was because they were bored. While many users created an account to find intimacy, after a few weeks or months, the app became more of a time waster to them. They would simply use it when they had nothing else to do. Looking For Love in all the wrong places - Kudzai Chinyadza, Andy Hunsucker, Anusha Radhakrishnan, Yu Xu 14 Insights Some people use dating apps to find friends, rather than a romantic relationship While dating apps often promote the idea that you can find a romantic relationship with their service, we found several users who used the app to look for friends. One common scenario was using a dating app when moving to a new city. Some users would make use of it in order to meet new friends in an unfamiliar place, others found it useful after finding their social life stagnating.
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