Snapchat is an American multimedia instant messaging app and service developed by Snap Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password -protected area called "my eyes only". It has also reportedly incorporated limited use of end-to-end encryption , with plans to broaden its use in the future. It is known for representing a mobile-first direction for social media , and places significant emphasis on users interacting with virtual stickers and augmented reality objects. According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience. Brown and Spiegel then pulled in Bobby Murphy , who had experience coding. The three worked closely together for several months and launched Snapchat as "Picaboo" on the iOS operating system on July 8, The app was relaunched as Snapchat in September , and the team focused on usability and technical aspects, rather than branding efforts. On May 8, , Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford, in which he offered to re-negotiate his equitable share regarding ownership of the company. Lawyers for Snapchat claimed that Reggie Brown had made no contributions of value to the company, and was therefore entitled to nothing. In their first blog post, dated May 9, , CEO Evan Spiegel described the company's mission: "Snapchat isn't about capturing the traditional Kodak moment. It's about communicating with the full range of human emotion—not just what appears to be pretty or perfect. As of May , 25 Snapchat images were being sent per second [21] and, as of November , users had shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day. In June , Snapchat version 5.
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The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles. Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used. According to Snapchat's published statistics, as of May , the app's users were sending 2 billion videos per day, reaching 6 billion by November. Investel Capital Corp. In September , Snapchat Inc. Snapchat announced a redesign in November , [39] which proved controversial with many of its followers. CNBC 's Ingrid Angulo listed some of the reasons why many disliked the update, citing that sending a snap and re-watching stories was more complicated, stories and incoming snaps were now listed on the same page, and that the Discover page now included featured and sponsored content. In December , App Annie announced Snapchat to be the 5th most downloaded mobile app of the decade. The data includes figures for iOS downloads starting from and Android downloads starting from The company has not stated the criteria for a video to be considered viral or how many people the payout would be split between. The promotion, called Snapchat Spotlight, is intended to run until the end of the year, although the company indicated it will continue if it's successful. In June , Snapchat announced plans to launch Snapchat Plus, a paid subscription model. The subscription will give users early access to features, the ability to change the app icon and see which users rewatch their stories. Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.
By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured. Spiegel explained that this process allowed the video data to be compressed into the size of a photo. After a single viewing, the video disappears by default. On May 1, , the ability to communicate via video chat was added. Direct messaging features were also included in the update, allowing users to send ephemeral text messages to friends and family while saving any needed information by clicking on it. Private message photo snaps can be viewed for a user-specified length of time 1 to 10 seconds as determined by the sender before they become inaccessible. Users were previously required to hold down on the screen in order to view a snap; this behavior was removed in July [59] The requirement to hold on the screen was intended to frustrate the ability to take screenshots of snaps; the Snapchat app does not prevent screenshots from being taken but can notify the sender if it detects that it has been saved. However, these notifications can be bypassed through either unauthorized modifications to the app or by obtaining the image through external means. Friends can be added via usernames and phone contacts, using customizable " Snapcodes ", or through the "Add Nearby" function, which scans for users near their location who are also in the Add Nearby menu. In November , Snapchat introduced "Snapcash", a feature that lets users send and receive money to each other through private messaging. The payments system is powered by Square. In July , Snapchat introduced a new, optional feature known as "Memories".
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Memories allow snaps and story posts to be saved into a private storage area, where they can be viewed alongside other photos stored on the device, as well as edited and published as snaps, story posts, or messages anytime. When shared with a user's current story, the memory would have a timestamp to indicate its age. Content in the Memories storage area can be searched by date or using a local object recognition system. Snapchat has stated that the Memories feature was inspired by the practice of manually scrolling through photos on a phone to show them to others. While originally intended to let viewers know the material was old, TechCrunch wrote that the indicator "ended up annoying users who didn't want their snaps altered, sometimes to the point where they would decide not to share the old content at all. In May , an update made it possible to send snaps with unlimited viewing time, [72] dropping the previous ten-second maximum duration, with the content disappearing after being deliberately closed by the recipient. New creative tools, namely the ability to draw with an emoji, videos that play in a loop, and an eraser that lets users remove objects in a photo with the app filling in the space with the background, were also released. In July , Snapchat started allowing users to add links to snaps, enabling them to direct viewers to specific websites; the feature was only available for brands previously. Additionally, the update added more creative tools: A "Backdrop" feature lets users cut out a specific object from their photo and apply colorful patterns to it in order to bring greater emphasis to that object, and "Voice Filters" enable users to remix the sounds of their voices in the snap. Voice Filters was previously available as part of the feature enabling augmented reality lenses, with the new update adding a dedicated speaker icon to remix the audio in any snap. In June , Snap announced "minis", embeddable apps that live inside the parent Snap app. In August , Snap launched the "Family Center" feature which allows parents to monitor the activity of their children, ages 13—18, within the app. This experimental AI chatbot can carry out tasks including responding to queries, giving advice, and organizing travel. My AI can be found at the top of users' chat feeds. Snaps can be personalized with various forms of visual effects and stickers.Geofilters are graphical overlays available if the user is within a certain geographical location , such as a city, event, or destination. The "Lens" feature, introduced in September , allows users to add real-time effects into their snaps by using face detection technology. This is activated by long-pressing on a face within the viewfinder. However, this was discontinued in January Several video game-themed lenses were also launched at this time, including ones themed around League of Legends , Overwatch , and PlayerUnknown's Battlegrounds. In August , Snapchat collaborated with four TikTok influencers to launch Augmented Reality AR lenses to create a more interactive experience with users. The lenses now incorporate geo-locational mapping techniques to incorporate digital overlays onto real world surfaces. These lenses track 18 joints across the body to identify body movements, and generate effects around the body of the user. Coca-Cola, Pepsi and Taco Bell are just a select few of the brands now utilizing the tech on Snapchat. Consumers no longer scroll past these adverts, but become a part of them with AR lenses. In March , Snapchat launched the ability to share YouTube videos as stickers. The stickers function as clickable links that redirect users to a browser or the YouTube app. Friend emojis can be customized, however the default emojis are listed below. The snapscore, which states the amount of snaps one has sent and received is recorded and is visible to one's friends. If users tap their own score it shows the ratio of sent and received snaps, the amount of snaps they have sent is on the right and the amount of snaps they have received is on the left, these numbers combined are their Snapchat score. In October , Snapchat introduced the "My Story" feature, which allows users to compile snaps into chronological storylines, accessible to all of their friends. In June , the story feature was expanded to incorporate "Our Stories", which was then changed to "Live Stories" about a year later. The feature allows users on-location at specific events such as music festivals or sporting events to contribute snaps to a curated story advertised to all users, showcasing a single event from multiple perspectives and viewpoints. These curated snaps provided by the app's contributors and selected for the "Live" section could also be more localized, but Snapchat eventually scaled back the more personal imaging streams in order to emphasize public events. An "Official Stories" designation was added in November to denote the public stories of notable figures and celebrities, similar to Twitter 's "Verified account" program.
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When activated, the feature prevents the automatic downloading of snaps until they are explicitly requested by the user. In October , the app was updated to replace its auto-advance functionality, which automatically moved users from one story to the next, with a "Story Playlist" feature, letting users select thumbnails of users in the list to play only selected stories. In January , Snapchat revamped its design, adding search functionality and a new global live "Our Story" feature, to which any user can contribute. In May , Snapchat introduced "Custom Stories", letting users collaboratively make stories combining their captures. In June , "Snap Map" was introduced, which allows users to optionally share their location with friends. A map display, accessible from the viewfinder, can be used to locate stories based on location data, supporting the use of Bitmoji as place markers. Entering a "Ghost Mode" hides the user from the map. According to the report, Snap hoped to have several new shows available on a daily basis, with each show lasting between three and five minutes, and the company has sent out detailed reports to its partners on how to produce content for Snapchat. Over and , Snap and partners launched several shows. Who ever is guilty gets a funny sentence. In contrast to other messaging apps, Spiegel described Snapchat's messaging functions as being "conversational", rather than "transactional", as they sought to replicate the conversations he engaged in with friends. Spiegel stated that he did not experience conversational interactions while using the products of competitors like iMessage. Rather than a traditional online notification, a blue pulsing "here" button is displayed within the sender's chat window if the recipient is currently viewing their own chat window.When this button is held down, a video chat function is immediately launched. In regards to the "Here" indicator, Spiegel explained that "the accepted notion of an online indicator that every chat service has is really a negative indicator. It means 'my friend is available and doesn't want to talk to you,' versus this idea in Snapchat where 'my friend is here and is giving you their full attention. On March 29, , Snapchat launched a major revision of the messaging functionality known as "Chat 2. The implementation of these features are meant to allow users to easily shift between text, audio, and video chat as needed while retaining an equal level of functionality. In August , Snap Inc. In January , Snapchat introduced the use of end-to-end encryption in the application but only for snaps pictures and video , according to a Snapchat security engineer presenting at the January Real World Crypto Conference. From its earliest days, Snapchat's main demographic has consisted of the Generation Z age group. The researchers originally hypothesized that due to the ephemeral nature of Snapchat messages, its use would be predominantly for privacy-sensitive content including the much talked about potential use for sexual content and sexting. In the study, only 1. Rather, the primary use for Snapchat was found to be for comedic content such as "stupid faces" with They found that the majority of users are not willing to send content classified as sexting The study results also suggested that Snapchat's success is not due to its security properties, but because the users found the application to be fun. The researchers found that users seem to be well-aware
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The remaining respondents were found to adjust their snaps' timeout depending on the content or the recipient. Snapchat has often been seen to represent a new direction in social media, with its users craving a more in-the-moment way of sharing and communicating via technology. With less emphasis on the accumulation of an ongoing status involving the presence of permanent material, Snapchat put the focus on the ephemeral nature of fleeting encounters. Evan Spiegel himself described Snapchat as primarily a camera company. With Snapchat, a clear and identifiable line was drawn between brand content and user-based messaging and sharing, once again distinguishing the popular app from other social media networks, which typically have blended and blurred their different varieties of content. Snapchat's developing features embody a deliberate strategy of monetization. Snapchat announced its then-upcoming advertising efforts on October 17, , when it acknowledged its need for a revenue stream. In January , Snapchat began making a shift from focusing on growth to monetization. The company launched its "Discover" feature, which allowed for paid advertising by presenting short-form content from publishers. Ad placements can be sold within a live story, or a story can be pitched by a sponsor. Live stories are estimated to reach an average of 20 million viewers in a hour span. In September , the service entered into a partnership with the National Football League to present live stories from selected games including a Sunday game, and marquee games such as Monday Night Football and Thursday Night Football , with both parties contributing content and handling ad sales. Vertical video ads like Snapchat's are watched in their entirety nine times more than landscape video ads.In , Gatorade came out with an animated filter as part of the Super Bowl ads in The content would include a behind-the-scenes Discover channel curated by BuzzFeed a company which NBCUniversal has funded , and stories featuring a combination of footage from NBC, athletes, and attendees. NBC sold advertising and entered into revenue sharing agreements. This marked the first time NBC allowed Olympics footage to be featured on third-party property. In May , as part of a campaign to promote X-Men: Apocalypse , 20th Century Fox paid for the entire array of lenses to be replaced by those based on characters from the X-Men series and films for a single day. In April , Digiday reported that Snapchat would launch a self-service manager for advertising on the platform. Items for sale include shirts, mugs, shower curtains, and phone cases. In June , Snapchat announced a new third-party development platform known as Snap Kit: a suite of components that allows partners to provide third-party integrations with aspects of the service. It was promoted as being more privacy-conscious than competing equivalents, as services are only able to receive the user's display name and, optionally, a Bitmoji avatar and are subject to a day inactivity timeout, preventing them from being able to collect any further personal information or social graphs through their authorization. In response to industry competition from streaming platforms such as Netflix , Snapchat announced in late that it would diversify its content by launching Snap Originals episodic content including both scripted shows and documentaries. In June , Snapchat announced the creation of its first-ever "shoppable" original show called The Drop , which focused on "exclusive streetwear collage" from celebrities and designers. Each episode explored the relationship between the designer and celebrity collaborator. Viewers would learn about the item for sale and how it came together, as well as what time that day the item would go up for sale. Later that day, at the aforementioned time, the episode would be updated with more content that included a "swipe up to buy" action.
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All projects related to original programming were ended in August In , Snapchat introduced a new feature called Snapcash which spurred its popularity among adult content creators. Snapchat allows private premium accounts in which users can monetize their content. Snapchat was hacked on December 31, The government agency alleged that the company had exaggerated to the public the degree to which mobile app images and photos could actually be made to disappear. Under the terms of the agreement, Snapchat was not fined, but the app service agreed to have its claims and policies monitored by an independent party for a period of 20 years. The FTC concluded that Snapchat was prohibited from "misrepresenting the extent to which it maintains the privacy, security, or confidentiality of users' information. Following the agreement, Snapchat updated its privacy page to state that the company "can't guarantee that messages will be deleted within a specific timeframe. In November , Snapchat announced a crackdown on third-party apps of its service and their users. Users of the Windows Phone platform were affected, as Snapchat did not have an official client for it, but numerous third-party apps existed, most popularly one called 6snap.
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In December, Microsoft was forced to remove 6snap and all other third-party apps of Snapchat from the Windows Phone Store; Snapchat however did not develop an official app for the platform, leaving its users on the platform behind. In September , an year-old was using a Snapchat feature called "Lens" to record the speed she was driving her Mercedes C when she crashed into a Mitsubishi Outlander in Hampton, Georgia. The driver of the Outlander spent five weeks in intensive care while he was treated for severe traumatic brain injury. In April , the Outlander driver sued both Snapchat and the user of Snapchat, alleging that Snapchat knew its application was being used in unlawful speed contests, yet did nothing to prevent such use so is negligent. It's available worldwide to download for free. In January , Pompliano filed a state lawsuit accusing Snapchat of doctoring growth metrics with the intention of deceiving investors. Pompliano said that Spiegel was dismissive of his concerns and that Pompliano was fired shortly thereafter. The judge dropped Pompliano's claims that Snapchat violated the Dodd-Frank and Consumer Protection Acts in retaliation against him, citing an arbitration clause in his contract. The June release of "Snap Map", a feature that broadcasts the user's location on a map, was met with concerns over privacy and safety. The feature, through an opt-in, delivers a message asking if the user would like to show their position on the map, but reportedly does not explain the ramifications of doing so, including that the app updates the user's position on the map each time the app is opened and not just when actively capturing snaps, potentially assisting stalkers.
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The map can be zoomed in to feature detailed geographical information, such as street addresses. Although there has been an increase in advertising on Snapchat, Snapchat has stated that they do not plan on running ads on Snap Map stories. In March , an advertisement containing a poll about Rihanna was posted stating, "Would you rather punch Chris Brown or slap Rihanna? The increased use of body and facial reshaping applications such as Snapchat and Facetune has been identified as a potential cause of body dysmorphic disorder. In August , researchers from the Boston Medical Center wrote in a JAMA Facial Plastic Surgery essay that a phenomenon they called 'Snapchat dysmorphia' had been identified, where people request surgery to look like the edited version of themselves as they appear through Snapchat Filters. In May , it was revealed that multiple Snapchat employees used an internal tool called SnapLion, originally designed to gather data in compliance with law enforcement requests, to spy on users. Citing "vague, broad language" in Snapchat's privacy policy, Mozilla issued a September petition calling for public disclosures related to the app's use of facial emotion recognition technology. During the lockdown to inhibit the spread of COVID in France , the app emerged as a hub for the dissemination of revenge porn of underage girls. In , a woman in North Carolina sued Snapchat as well as dating app Tinder and the five men named in the attack [] , claiming features of the app enabled her alleged rapist and his friends to hide evidence of the rape. In particular, the suit alleges that "because of the ways Snapchat is and has been designed, constructed, marketed, and maintained, [the woman's assailants] were able to send these nonconsensual, pornographic photographs and videos of [her] with little to no threat of law enforcement verifying that they did so. Snapchat was the subject of a class action lawsuit from the state of Illinois, alleging that the company violated the Biometric Information Privacy Act by collecting and storing biometric data on Illinois residents who used the app's filters and lenses without providing a written explanation on why the data was recorded and what its term of storage would be. Contents move to sidebar hide. Article Talk. Read View source View history. Tools Tools. Download as PDF Printable version.In other projects. Wikimedia Commons. Photo messaging application. List of languages. Photo sharing instant messaging video chat multimedia. For a chronological guide, see Timeline of Snapchat. Main article: List of Snapchat original programming. March 29, Retrieved April 2, March 28, Google Play.
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