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By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. To browse Academia. This thesis investigates the behaviors of game-playing in the emergent context of gamification. Valentina Rao. Eduardo A. Esqueche Larrabure. Tinder is currently one of the most used mobile dating apps, with an average number of 50 million users, 10 million of those daily active. This application resides on a swiping practice in order to engage in matches and consequently conversations, where users can upload pictures of themselves, enter biographic text, express their interests and link their Tinder account with other platforms such as Spotify or Instagram for better online authenticity. For users wanting to enjoy Tinder without swiping limitations and other features, a paid version of tinder is available for that purpose. Nevertheless, third-party apps for Tinder, such as auto likers, are found online and in the web which offer automatic swiping and messaging, profile filtering and geo-location change instead of Tinder subscriptions. From a gamified perspective on Tinder, such apps could be considered as cheats since they resemble videogame cheating methods and practices such as glitches, codes and code enhancements, which is this research's main hypothesis. Employing Light et al. Insofar, Tinder can be seen as a videogame due to the presence of autolikers resembling videogame cheating which are a structural component of videogames. This research proposes academic research on auto-likers and its relation to the official platform and users, as well as the consideration of empiric data such as auto-liker users' testimonies for further research. Adrienne Massanari. What does online community look like in the age of social networking? In this incisive and timely work, Adrienne Massanari discusses how culture is created and challenged on Reddit. The book explores the ways in which community on Reddit is formed and solidified through play and humor, and the complex ways in which Redditors come together that demonstrate a deep capacity for altruism and charitable giving, but can easily lapse into mob action. Alma Aguirre.

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The Gamification of Dating: Tinder and Game-playing on Reddit communities A thesis presented

Lee Mackinnon. This paper will suggest that modern romantic love was, in fact, predicated on games, particularly games of chance and competition. These games are seen to provide a number of functions, including homosocial bonding, the vindication of personal responsibility, and bringing about the probability of the improbable. The paper examines changing attitudes to chance at several key historical moments in Western Europe, changes which we can discern in romantic codification, as well as in the modern economy. We trace these tendencies to digital corporations, where gathered behavioural data accelerates the capacity to economize and determine futures. Lindsay Grace. Affection games are ludic experiences in which players are required to express culturally recognized expressions of fondness as a primary goal in the game. Interestingly, while the physical world of analog play has many such activities, the digital world has been relatively limited in affording players the ability to express affection as the primary game goal. Affection games in digital play exist as somewhat esoteric clusters across a variety of cultures and super genres. This paper defragments the diverse set of affection games, collecting, cataloging and describing the games in detail. The paper provides a content analysis of affection games and an overview of their preponderance on the web.

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This paper organizes affection games into a simple classification based on their game verbs. These are flirting, hugging, kissing, and sexual affection. The content analysis provides the attributes through which the affection games are clustered. Notable patterns from the content analysis include indications that kissing and sexual affection are most common, while hugging games are the rarest. There is also a strong coupling of targeted gender identification and the types of affection made playable. These patterns are indicated both in the spaces in which they are distributed and in their content. As the game industry and the academic research community look for new ways to understand and engage wider demographics, the lessons learned from studying affection games may prove useful. Affection games reveal cultural values, taboo, and may potentially expand the space of pro-social play. Nathan L. Hulsey, Nathan Lamar. For Play: Gamification and Everyday Life. Under the direction of Dr. Adriana de Souza e Silva. This study undertakes the analysis of gamification in the context of everyday life.

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Everyday life can be defined as the tactics used by subjects to navigate and find meaning in or through strategically deployed modes of power. Gamification uses game mechanics to promote engagement with applications, alter behaviors and collect, display and contextualize data. Gamified design represents a seductive strategy that utilizes play to promote control in the form of ludic protocol. Additionally, it is an ideological and design-based approach to surveillance that eschews disciplinary techniques of control; rather, gamification uses seduction, in the forms of games and play, to encourage people to perform, track and submit to the data of everyday life. This dissertation examines gamification from ontological, epistemological and affective angles. Additionally, it uses histo Cosima Rughinis. People develop their identities and self-knowledge through constant presentation of self in situations of everyday interaction. In this paper we study strategies of learning about self and society through participation in the online dating platform Tinder, and in digital communities dedicated to collective reflection on this experience. Through an exploratory research based on observation and on content analysis on several online platforms, we identify stages of learning on a social trajectory from novice to methodical and to expert participant, and we illustrate how learning about one's self involves at the same time learning about others and the medium of interaction in which presentation and validation take place.As Erving Goffman demonstrated, the presentation of self in everyday life is a highly organized activity in which people pursue others' validation. Invalidation can be painful and humiliating, possibly leading to degradation of one's status and to specific coping mechanisms. The increasing frequency of self-presentation in digitally mediated situations introduces novel processes in how people learn about themselves and others. Building a profile, seeking validation in the form of "likes" or "followers" or swipes to the right on Tinder, dealing with rejection when validation fails to materialize in the expected form or quantity, have become common activities for people across generations. Technologically mediated interaction leads to metric forms of validation, as users count the likes and matches they receive and optimize self-presentations to achieve desired numbers, among others. Digital platforms also make possible the gathering of digital traces about oneself and others and the interpretation of data-from personal self-tracking to wider exercises of observation and analysis of communities. People who are active on Tinder learn how to interpret profiles and numbers that are specific to this platform, how to react when metrics are disappointing and how to fine tune their self-presentation. Knowledge about oneself is intimately related to knowledge about the digital platform mechanisms, its incentives and mechanics, and to knowledge about other users' strategies. We illustrate how Tinder encourages reflexivity about one's dating skills and erotic capital while at the same time encouraging a systemic understanding of online dating as a social game with specific technological incentives that continuously change the field of intimate interaction. Nathan Lamar Hulsey. In this book, Nathan Hulsey explores the links between game design, surveillance, computation, and the emerging technologies that impact our everyday lives at home, at work, and with our family and friends. The book delves into the role of gamification in motivating us to use software and applications, alter our behaviors, and to collect, display, and contextualize personal data. Reimagining gamification as a surveillance-oriented ideology that eschews traditional disciplinary techniques of control, he argues that gamification uses seduction, in the forms of game mechanics, to encourage people to submit their data in a strategy that utilizes play to promote social, economic and behavioral change. He asks: What are the consequences of leveraging play as a mode of control? What are the outcomes using of addictive design to influence our perception of work and play? As we become more reliant on the digital, will we all become players in an infinite game? If so, who wins? Abdelkader Gouaich. Elvira Celardi , Marco Antonutti.

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Social Networks Sites enable new forms of relationships Boyd and Ellison, ; Comunello, ; Boccia Altieri, and create new interaction contexts Boyd, Given these premises, we propose to investigate the way technology used for courtship - particularly Tinder - influences the creation of social representations Moscovici, and the construction of identity. The dating platform is a framework within which user develops self-presentation by implementing rational strategies. From the analysis of the emerging literature Ranzini and Lutz, ; David and Cambre, there is a tendency to study dating apps mainly as a technological object, without going into the implications these can have in the way they shape relationships. On the other hand, in our opinion, those who have studied the evolution of social relations in this context have not fully considered the technological impact. Our work explores the interdependence between these two aspects: Tinder as a technological platform and dating apps as catalysts for social representations. Tinder is a location-based real-time dating app. The key element of the interface is the swipe, derived from touch technology for mobile. Based on our set objectives, the evolution of the app interface and user experience will be analyzed through the concept of circularity Manovich, In the preliminary phase, we will use exploratory focus groups to understand the set of expectations, attitudes, opinions, desires that guide user behavior. We will present the results of this first research phase and the resulting methodological framework.Gordon Fletcher , Ben Light. Ivan Mosca. This article investigates the cultural meaning of Gamification and of its Degamificator power. Marcos Racilan. Tingting Liu. In the relatively young field of new media studies, both video games and online dating platforms are identified as being important and popular genres of digital products, which are often discussed separately. To provide empirical evidence, this article examines a Chinese dancing video game, QQ Dazzling Dance QQ Xuan Wu , which creatively juxtaposes these two genres of participatory digital culture and recognizes the analytical and critical values in doing so. Mobile online dating is currently a widespread and important phenomenon in many peoples' daily lives. Digital applications like Tinder enable users to get in contact with numerous possible partners quickly and with minimal effort often basing their decision on pictures. Research related to mobile online dating so far has focused mostly on users' specific traits or on their motives to use such applications. But which role does mobile online dating play in peoples' lives? What does it mean to them? Which desires, emotions and expectations are involved? How does the use of the application influence peoples' daily activities and how do they relate to this impact? In this article, we show the complexity of mobile online dating beyond presumptions and stereotypes and reveal its inherent economic logic Weigel, and acceleration dynamics Rosa, Furthermore, we reference people's narrations and rationalizations to a specific discourse of the self which shapes subjects' private concept of the self in a particular-liberal and economic-logic Gergen, , Rose, and reflect on the subjects' scopes for action and meaning making. The applications of gamification and the contexts in which game elements can be successfully incorporated have grown significantly over the years. They now include the fields of health, education, work, the media and many others. However, the human and social sciences still neglect the analysis and critique of gamification.